Imagine this – You have the perfect business idea, research that backs the viability of that idea, and you are also ready with your product offerings. But how do you ensure your online store looks attractive and appealing? Enter – themes. Pre-designed website templates that understand your business needs, are economical on your bottom line, and transform your business idea into a phenomenal store.
How your online business is perceived is impacted significantly by the theme of your website. Anybody visiting your website judges it by its overall appeal. In fact, it is said that it takes only 50 milliseconds for visitors to form an opinion of your online store and decide whether to stick around or not.
Selecting a website theme can be overwhelming given the plethora of options available in the market. In this blog we’ll talk to you about the importance of choosing the right theme for your business and the advantages that DotPe offers.
The Importance of a Perfect Theme
Your theme is what defines the look and feel of your online store. Right from the layout, colours, font and style elements, this includes everything! The theme that you choose for your website represents what your brand stands for and defines the customer experience when they visit your store.
Have you heard of the term ‘window shopping’? Just how many times have we gone for just window shopping, got enticed by the beautifully done window of a store, stepped in, and made an impulse purchase? Way too many times. It is for a reason that retailers put efforts in putting their best show in the windows of their stores, to attract attention and convert that attention into a sale. The same holds true for your website as well.
Consider your website as the storefront, customers can’t see you, they don’t know how friendly and affable you are. All they see is your website, your online store. They are going to make that decision to enter the store to browse and shop on the basis of that one glimpse they catch of your website when it opens.
The fact of the matter is, the look and feel of your online store is what encapsulates your brand and product. Plus, it can have a significant affect on the performance of your online store in terms of conversion rates, trustworthiness, and more.
7 Benefits of Choosing Pre-Defined Themes for your Online Business
1. No coding and no design experience? No problem.
What used to be the biggest hurdle for most – of not knowing coding or design skills – is not so much of a barrier anymore. With pre-designed templates, all you have to do is browse the designs that work for your store & change them as you like – from content to colors. Just drag, adjust, and see what works for you. Designing your virtual store couldn’t get any simpler and more fun than this.
2. 1000+ themes curated as per different businesses
Yes, you read that right. At DotPe, we have curated over 1000 themes that cater to all kinds of businesses and stores, are flexible, customizable, and responsive for every device. Choose a theme that takes your idea and elevates it into something phenomenal.
3. Choose a design, let money not come in the way
The best part of pre-designed themes is that they are aesthetic, functional, flexible, and most importantly, they are affordable.
And what’s the DotPe promise? Say, if you buy a theme of X amount, you can exchange that theme for any other theme priced the same. This way, you get the freedom to keep refreshing the look and feel of your website, whenever you like.
4. Lifetime Validity
An ideal theme is the one that comes with no strings attached, and with a promise of a lifetime, at the back of readily and regularly available updates.
With DotPe, you get a lifetime validity on your chosen theme with no hidden clauses or fine-print terms and conditions. You get what you paid for once, and it’s yours for the entirety.
5. It’s that simple to set-up
Themes are optimized for a customer’s checkout experience to ensure better conversions. Every theme you choose gives you the option to customize and add more pages to the website. You can choose to use a word editor to design the page or upload an HTML code. These themes give you that flexibility, without intimidating you with jargon or details. These themes consider a user as someone with no design or HTML experience and start from there. Hence, simple to set up and use.
6. See what works best for you.
Getting a website that complements your business may seem like a daunting task to start with, but with themes, getting a website ready is very smooth, affordable, and most importantly not complex at all.
The DotPe advantage – Try as many as you like, because we offer you free trials on all themes.
7. Finally, the best-looking themes that benefit your dream store
From fine dining restaurants to fast-food chains, from bakeries to stores selling fruits and vegetables, there are thousands of templates for all kinds of businesses and stores. You just have to be patient, spend a little time, and visualize which template makes your dream store come alive!
Conclusion
Since every business is different, there is not one common approach that applies to all while selecting themes. See what your business stands for and choose the theme that best suits your needs!
